The story of the ATO logo
The logo is designed to express our mission: accessibility for all, when traveling, our passion. One of our goals is to contribute to the mission to make accessible travel available to many.
The circle is the ultimate expression of inclusivity and infinity. Smaller circles were added to the bigger circle, to express the variety of meanings, when you discuss accessibility. The largest groups of people referred to in these symbols are represented; there are many many more groups of people when it comes to disabilities, extra needs. Since ATO stands for traveling as independent as possible, we chose to use 3 smaller circles. These circles represent wheelchair users, people with assistance dogs, and people using a cane. This group refers to the senior traveller as well as to people who are visually impaired.
The number of 3 smaller circles is also carefully chosen. This number is to many a number of unity.
ATO stands for inclusivity, independence and international travel, the 3 core elements of ATO.
To be able to see the world, enjoy so many beautiful places, wonders of nature or museums, historic sites, we think it is the best. Traveling is good for your soul. It enriches your mind. And it fills your heart with good feelings.
For people who are traveling with their assistance dogs, using wheelchairs, or people with disabilities in general, it is very important that their travel experience is made possible. In a world with an ageing population, where seniors outnumber the younger generations, accessibility should be the new standard.
The √ symbol
ATO shares accessibility information about the places to go see. Hotels or other accomodations you go stay. Airports. Themeparks. To save you time to sort it all out.